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sandragene
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| Joined: | Fri Feb 8th, 2008 |
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Posted: Sun Nov 9th, 2008 11:08 pm |
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| Those are some good points and questions I hadn't thought of. I guess I just assumed since I have a QC mailing address...I am gonna call them this early week and if I find anything out to share I certainly will.
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QCVillager
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Posted: Sun Nov 9th, 2008 07:17 pm |
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sandragene, i don't have any insider knowledge on this, but just a few thoughts...
it sounds like current subscribers will stop getting billed. now one question that wasn't answered is whether you are considered part of Queen Creek or not from their perspective. Julie Moreno on the video talks of narrowing to the "cities" of Mesa, Chandler, Gilbert and Queen Creek. is she talking about city limit definition of those areas or zip code definition of those areas ?
i wonder since they are talking a TOTAL of 100k copies per day and Julie Moreno says they "will do this with a combination of controlled distribution to TARGETED homes and a network of rack locations in high traffic areas" (i don't know how many homes there are in those four cities combined. in Town of Queen Creek limits, i think we have somewhere around 6000 homes or a few more than that. i recall you live east of Town limits and i have no idea how many rooftops the unincorporated areas of Queen Creek zip codes have)
as far as sending out 400,000 free copies per week compared to the current financial problems they are having... i ASSUME that the funding will be made up by advertisers. advertisers will be QUITE keen to spend advertising dollars with a newspaper that goes FREE to subscribers in a very narrowly focused area. i can imagine that advertisers would pick the EV Trib over the AZ Republic in these four markets since the Republic will still be a "for charge" newspaper and still wont be the focus or the "defacto" newspaper of the east valley.
the original article talks about the specific days of the week as... Wednesdays, Fridays, Saturdays and Sundays this would mean food ads/coupons on Wed's as usual and store sale ads on Sundays as usual. actually, the newspaper has to stick to this schedule by my way of thinking from a simple logistics standpoint... a lot of advertisers are national and just simply are stuck on current marketing schedules and those are something that the Trib would be unable to get them to move away from.
Last edited on Sun Nov 9th, 2008 11:58 pm by QCVillager
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sandragene
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Posted: Sun Nov 9th, 2008 01:33 am |
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Gosh, she could have worn anything but funeral black!
So, 400,000 copies are going out free? What about us who have subscribed 7 days a week for many years? I have been on automatic pay for so many years, way back when we lived in Tempe, then Mesa and now Queen Creek. Did I get this right that beginning Jan 4th we subscribers will get a paper 4 times a week, with a new banner that says Queen Creek Tribune? I wonder if they are going to stop charging me the full amount I pay each month directly withdrawn from my checking account. And what days are they going to publish.....Sunday still with coupons? I guess I need to call them. I thought when the story broke a few weeks ago that they would send out a mailing to each subscriber telling us what is going to happen, especially those of us who have those automatic withdrawls.
Do you have any other info? Why if they have financial problems are they giving 400,000 free copies? I, myself, am not much of a newspaper reader these days, but my husband paces the floor each morning, goes outside to check the driveway, until his Trib comes. And what am I gonna line my bearded dragon lizard's cage with without my daily newspaper? (hey, that's recycling, ain't it?). I hate to subscribe to the Republic....too big, will just sit around here. We get it at the corner store on Thursdays for the lake and river fishing report (husband!) and the coupons on Sunday(me!).
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QCVillager
Member
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Posted: Sat Nov 8th, 2008 08:45 pm |
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Tribune Publisher (Julie Moreno) explains changes... this is good and interesting info !
check out this 3 minute video
http://link.brightcove.com/services/player/bcpid1485820987?bclid=1418511487&bctid=1892187570
Last edited on Sat Nov 8th, 2008 08:46 pm by QCVillager
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QCVillager
Member
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Posted: Tue Oct 7th, 2008 12:34 am |
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| not sure if everyone knows this or not... we/Queen Creek don't really have an assigned beat reporter from the AZ Republic these days either. Lynh Bui got reassigned elsewhere and they haven't/aren't backfilling the spot (at least in the short term). this is the latest i heard, so subject to change and not to be considered the official word on the matter.
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QCVillager
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Posted: Tue Oct 7th, 2008 12:26 am |
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http://www.eastvalleytribune.com/story/127527
October 6, 2008 - 1:27PM
Updated: October 6, 2008 - 6:43PM
Tribune announces major cutbacks; 4-day paper
Ed Taylor, Tribune
The Tribune announced a major shift in strategy Monday in which the newspaper will withdraw coverage and distribution from Scottsdale and Tempe to concentrate on Mesa, Gilbert and other parts of the East Valley.
Buffeted by an unprecedented downturn in the newspaper industry, Tribune Publisher Julie Moreno said the Tribune will move to four-day-a-week free distribution in the cities it will continue to serve — Mesa, Chandler, Gilbert and Queen Creek. The number of papers distributed in those cities will be increased as it is eliminated in Tempe and Scottsdale, she said.
The newspaper also will provide coverage of news in those communities seven days a week in its online edition, she said.
In line with the service cutback, the paper will cut 142 jobs — about 40 percent of its overall staff.
Severance packages will be offered to employees whose jobs are eliminated, Moreno said.
Among those who will be leaving the Tribune in January is Jim Ripley, executive editor.
Ripley said he is retiring after 16 years at the Tribune and 37 years in newspapers.
Ripley said his decision was amicable and that he fully supports Moreno and the Tribune’s new direction.
The newspaper, owned by Irvine, Calif.-based Freedom Communications, has suffered a steep drop in revenue in the past year and has not been able to trim costs fast enough to offset that drop despite three rounds of layoffs, Moreno said.
Similar revenue declines have been reported by newspapers across the country as advertisers retrench and Americans obtain more of their information from the Internet.
Monday’s actions are necessary if the Tribune is to remain a part of the East Valley, Moreno said.
“We must turn the boat while we have the opportunity to do that. ... We have to position the Tribune to be part of the community for the long term,” she told a meeting of Tribune employees Monday.
Moreno said the Tribune will focus on Mesa/Chandler/Gilbert/Queen Creek because those areas are growing and the newspaper has wider readership there.
“We do have a strong following in Mesa and from a geographic standpoint, (distribution in the other three cities) complements our footprint,” she said.
Moreno said articles from the Scottsdale edition were well-read on the Internet, but “it is not an effective business model” to continue to operate in that city.
The new plan will not affect other Arizona newspapers owned by Freedom Communications, which include the Sun City Daily News Sun and the Ahwatukee Foothills News.
The last Tribune editions to be published under the current model will be on Sunday, Jan. 4, and the first newspapers under the new plan will appear on Wednesday, Jan. 7.
The new print edition will have two sections — one for local news and a second for sports, entertainment and late-breaking news. Both sections will be tabloid-sized, and the front page of the newspaper will look similar to its current layout. Zoned editions are planned for each of the four communities.
The Get Out entertainment magazine will be absorbed into the second section, Moreno said.
The print edition probably will appear on Wednesdays, Fridays, Saturdays and Sundays, Moreno said. Distribution will be through morning driveway deliveries and newspaper racks, she said.
She said the newspaper will continue to practice high-quality journalism in the communities it serves.
“We are not giving up on investigative and enterprise journalism,” she said.
Last edited on Tue Oct 7th, 2008 06:55 am by QCVillager
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